The Singapore Shawl
Stories carried through orchids, colour and wearable design.
Founded by designer Shelley Siu, the brand brings together heritage storytelling and a social purpose that has shaped its work for more than two decades.
Festive Designs by Shelley
“Deepavali”
“Poinsettias for Xmas”
It Began with a Story — and a Purpose
Wearable stories inspired by orchids, heritage and social purpose.
In 2003, Shelley started The Singapore Shawl with two ideas close to her heart: to tell stories through design, and to create meaningful work for women who needed greater flexibility and opportunity.
More than two decades later, she remains close to the work — shaping the collections, the stories behind them and the personal service customers experience.
Shelley Siu
Founder & Designer
The Straits Times, February 2014
One of the brand’s earlier stories was captured by The Straits Times in 2014, reflecting the relationships and sense of community that had grown around the work.
What Guides the Brand
Three ideas continue to guide the brand: Country, Community and Environment.
Country
Celebrating flora, culture and living heritage through design.
Community
Creating opportunities for women through meaningful and flexible work.
Environment
Keeping a thoughtful approach to materials, making and wearable longevity.
The Story, Worn Today
Today, that storytelling continues through botanical collections inspired by some of Singapore’s most recognisable blooms.
See Where the Story Goes
Launches, pop-ups and memorable encounters show the brand in motion.