{"id":65,"date":"2026-08-03T13:46:37","date_gmt":"2026-08-03T13:46:37","guid":{"rendered":"https:\/\/thesingaporeshawl.com\/?page_id=65"},"modified":"2026-08-03T14:13:27","modified_gmt":"2026-08-03T14:13:27","slug":"about-us","status":"publish","type":"page","link":"https:\/\/thesingaporeshawl.com\/","title":{"rendered":"About Us"},"content":{"rendered":"\n<!-- ABOUT US PAGE BLOCK -->\n<style>\n  .tss-about-container {\n    font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;\n    max-width: 850px;\n    margin: 0 auto;\n    padding: 30px 20px;\n    color: #2c2c2c;\n    line-height: 1.8;\n    background-color: #faf8f5;\n    border-radius: 8px;\n    text-transform: none !important;\n  }\n  .tss-about-container * {\n    text-transform: none !important;\n  }\n  .tss-about-header {\n    text-align: center;\n    padding-bottom: 25px;\n    border-bottom: 1px solid #e0ddd7;\n    margin-bottom: 30px;\n  }\n  .tss-about-tag {\n    font-size: 0.85rem;\n    letter-spacing: 2px;\n    text-transform: uppercase !important;\n    color: #8c6d3b;\n    font-weight: 700;\n  }\n  .tss-about-title {\n    font-size: 2.3rem;\n    font-family: Georgia, serif;\n    color: #111;\n    margin: 10px 0;\n  }\n  .tss-about-section {\n    background: #ffffff;\n    border: 1px solid #e8e5df;\n    border-radius: 8px;\n    padding: 25px 30px;\n    margin-bottom: 25px;\n    box-shadow: 0 2px 6px rgba(0,0,0,0.02);\n  }\n  .tss-about-section h2 {\n    font-family: Georgia, serif;\n    color: #111;\n    font-size: 1.5rem;\n    margin-top: 0;\n    margin-bottom: 15px;\n    border-bottom: 1px solid #f0ebe1;\n    padding-bottom: 8px;\n  }\n  .tss-quote-box {\n    background: #f0ebe1;\n    border-left: 4px solid #8c6d3b;\n    padding: 15px 20px;\n    margin: 20px 0;\n    font-style: italic;\n    font-size: 1.05rem;\n  }\n  .tss-citation {\n    font-size: 0.82rem;\n    color: #777;\n    margin-top: 5px;\n  }\n  .tss-btn-collection {\n    display: inline-block;\n    background-color: #8c6d3b;\n    color: #ffffff !important;\n    text-decoration: none;\n    padding: 12px 24px;\n    border-radius: 5px;\n    font-weight: bold;\n    font-size: 0.95rem;\n    margin-top: 15px;\n    margin-right: 10px;\n    transition: background 0.2s ease;\n  }\n  .tss-btn-collection:hover {\n    background-color: #70562d;\n  }\n  .tss-btn-whatsapp {\n    display: inline-block;\n    background-color: #25D366;\n    color: #ffffff !important;\n    text-decoration: none;\n    padding: 12px 24px;\n    border-radius: 5px;\n    font-weight: bold;\n    font-size: 0.95rem;\n    margin-top: 15px;\n    transition: background 0.2s ease;\n  }\n  .tss-btn-whatsapp:hover {\n    background-color: #1eb857;\n  }\n<\/style>\n\n<div class=\"tss-about-container\">\n  \n  <!-- HEADER -->\n  <div class=\"tss-about-header\">\n    <div class=\"tss-about-tag\">Est. 2003 \u2022 Social Impact Enterprise<\/div>\n    <h1 class=\"tss-about-title\">The Story Behind The Singapore Shawl<\/h1>\n    <p>Wearable art, living diplomacy, and social empowerment for over two decades.<\/p>\n  <\/div>\n\n  <!-- SECTION 1: HOW IT ALL BEGAN -->\n  <div class=\"tss-about-section\">\n    <h2>How It Began<\/h2>\n    <p>Founded during the 2003 market downturn by Ms. Shelley Siu, The Singapore Shawl was created as a social enterprise dedicated to offering skills development and flexible employment for marginalized and mature women. Before establishing the brand, Shelley was a corporate trainer and international conference speaker who chose to transition into retail with a clear mission: creating meaningful work for women who faced employment barriers.<\/p>\n    \n    <div class=\"tss-quote-box\">\n      &#8220;Sell Singapore.&#8221; \u2014 Shelley Siu\n    <\/div>\n    \n    <p>Shelley set out to position shawls not merely as souvenirs, but as elegant, high-quality pieces of wearable art that tell Singapore&#8217;s rich culture, flora, and history.<\/p>\n    <div class=\"tss-citation\">Source: Featured in Canon Singapore Business Insight Profile.<\/div>\n  <\/div>\n\n  <!-- SECTION 2: OUR THREE TENETS -->\n  <div class=\"tss-about-section\">\n    <h2>Our Core Tenets<\/h2>\n    <p>Every creation from The Singapore Shawl is guided by three foundational principles:<\/p>\n    <ul>\n      <li><strong>Country:<\/strong> Promoting Singapore&#8217;s living heritage, diplomatic stories, and local identity.<\/li>\n      <li><strong>Community:<\/strong> Empowering local women through flexible, home-based production roles and skill building.<\/li>\n      <li><strong>Environment:<\/strong> Prioritizing eco-friendly fabrics and sustainable production practices.<\/li>\n    <\/ul>\n    <div class=\"tss-citation\">Source: Canon Business Insight \u2014 &#8220;The Singapore Shawl \u2013 Empowering Marginalised Women&#8221;.<\/div>\n  <\/div>\n\n  <!-- SECTION 3: WEARABLE HERITAGE TODAY -->\n  <div class=\"tss-about-section\">\n    <h2>Living Diplomacy &amp; Wearable Heritage<\/h2>\n    <p>Over the years, our pieces have served as premium Singapore gifts gracing world leaders, dignitaries, and royalty alike. Our collections\u2014including the <strong>VIP Orchid Garden Collection<\/strong>\u2014feature hybrid orchids bred by NParks and named after visiting heads of state. Each piece serves as a living record of Singapore&#8217;s place on the global stage.<\/p>\n\n    <div>\n      <a href=\"https:\/\/thesingaporeshawl.com\/?page_id=40\" class=\"tss-btn-collection\">Explore VIP Orchid Garden Collection<\/a>\n      <a href=\"https:\/\/wa.me\/6584887205?text=Hi%20Shelley,%20I'd%20love%20to%20connect!\" class=\"tss-btn-whatsapp\" target=\"_blank\">Connect via WhatsApp<\/a>\n    <\/div>\n  <\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Est. 2003 \u2022 Social Impact Enterprise The Story Behind The Singapore Shawl Wearable art, living diplomacy, and social empowerment for over two decades. How It Began Founded during the 2003 market downturn by Ms. Shelley Siu, The Singapore Shawl was created as a social enterprise dedicated to offering skills development and flexible employment for marginalized [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-65","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Us - The Singapore Shawl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thesingaporeshawl.com\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Us - The Singapore Shawl\" \/>\n<meta property=\"og:description\" content=\"Est. 2003 \u2022 Social Impact Enterprise The Story Behind The Singapore Shawl Wearable art, living diplomacy, and social empowerment for over two decades. 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